What’s an ‘Ice Cream Social’?!

And why did we choose it for our name?

An ice cream social is an organized event focused on the communal activity of enjoying ice cream. It serves as a platform where society members interact, bond and share experiences with each other while enjoying a delightful dessert. The event carries a strong emotional appeal, tapping into people's love for ice cream as well as their desire for social connections and shared experiences. It can be used to strengthen community ties, celebrate a special occasion or even promote a cause. Therefore, the ice cream social does not just sell ice cream, but it sells an experience, a feeling of nostalgia, and a sense of belonging.

In the spirit of belongong, Erin & Pam are looking to make their community a little smaller by opening a space for friends and family to gather. Adding creamy ice cream to the mix? What could be more ‘social’ than that?

Next
Next

Interview with MAD Donuts founder, Matthew Moore